Marketing Strategies Of Southwest Airlines 920 Words | 4 Pages. VideoSouthwest Airlines recently launched new branding for the airline. Southwest Airlines as the name suggests is associated with airlines industry. Introduction. Nor is Southwest focused on delivering the fastest flights, the most available cities, or the ultimate customer experience. Southwest Airlines Co. is an airlines company primarily based in the United States of America. Just that operational hiring strategy – to make sure that they found that one quality that they're really looking for – is admirable. Know your competition and what sets you apart. A critical part of Southwest operational strategy is that every job at Southwest is a customer service position, whether it directly applies to the customer or whether it is internal. Elizabeth: Even when you read their Southwest Airlines magazine. Southwest Airlines is not focused on offering the lowest cost flights. Product development is a minor intensive growth strategy in Southwest’s organizational development. A central theme in marketing is a company’s ability to communicate the value of its product and/or service offering to a specified target or core customer. It’s snappier and more refined, yet still reflective of a colorful Southwest. Also, Southwest Airlines Co.’s marketing mix (4P) determines how the company penetrates the target market. According to Thompson, “an organization must be the cost leader and unchallenged in this position to implement the low-cost leadership strategy” (201). A strong airline brand and attractive prices enable this intensive growth strategy. Here are three lessons to take away from Southwest’s marketing: 1. This external factor is a threat because air transportation firms depend on fuel, which account for major operating costs. Southwest Airlines Co.’s corporate social responsibility strategy helps address this threat. All the stories they highlight are about empathy and going above and beyond to help their customers and deliver the best experience they truly can. One thing stands out. Southwest Airlines was founded in the year 1967, 16 th March by its founder Herbert Kelleher and Rollin King but was able to commence operations in its present name from the year 1971, 18 th June. Southwest Airlines also experiences the threat of volatile fuel prices. Strategy and Implementation of Southwest Airlines. Product Development. In Asia market, Southwest could use undifferentiated target marketing since Southwest Airlines is a low cost carrier which does not required differentiating their targeting strategies unlike their full-service airlines, and this is the benefit. Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline's successful social media strategy at a January 25 Kansas City American Marketing Association lunch event.While the presentation was overly heavy on how many fans and followers Southwest Airlines has, underneath, there were many beneficial insights and lessons only a brand experienced in social … It is a publicly traded company of American origins. The company has set standards of efficiency with being profitable in such a competitive environment . Southwest has always been known for its unique, fun-loving culture, but the marketplace was becoming increasingly competitive as other airlines were starting to do similar things. It faces competition from following airlines The company is popularly known for its point-to-point service, low turnaround time and low priced fares. 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