94% Upvoted. Ad Age and Creativity Staff Like other AirPods ads, this one focuses heavily on music and the wireless design of AirPods. As an ad for Apple’s wireless AirPod headphones, the spot was fittingly created without the use of wires or a harness. Product Video; Live Action; Entertainment; Shopping; Social Networking; Bold & In-Your-Face; Inspirational; Emotional; Visual & Music Driven; 2 min; Horizontal (16:9) Featured + With wireless charging and voice-activated Siri, AirPods have never felt more wireless. Activate your account. In fact, almost all of the gravity-defying movement in the spot was made using practical effects, not CGI in post. hide. Need a credit fix? Apple has posted a new AirPods ad entitled 'Bounce'. Since Apple introduced AirPods a few years ago, the wireless white earbuds have reached iconic status in popular culture, ranking at the top among the most memefied products out there. The spot is backed by a version of the 2016 song “I Learnt Some Jazz Today” by producer and songwriter Tessellated. Apple – Bounce. Like dancing on the ceiling “Bounce” continues the weightless dancing theme Apple has explored with its previous AirPods ads. Plays. But there are also times when the Cupertino brand surprises us. The entire production was shot in just 12 days, a feat that required 200 artists and technicians. Time. 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It’s a black-and-white visual stunner. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. 1 year ago. When the actor, a protégé of high-flying choreographer and acrobat Yoann Bourgeois, bounces off a grate in the film, he is actually bouncing off a grate made of trampoline material. The actor bounces off a specially-crafted surface, and the camera was turned 90 degrees to film the woman, who was strapped into a bench built into a wall. This thread is archived . Gloria J June 29, 2019. For a scene where he falls sideways beside a woman on a bench, two practical shots were merged into a single one. Features like Transparency Mode and Active Noise Cancellation make it easy for this woman to navigate the divide between the real world and her musical fantasies using her Apple Airpods Pro. 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After putting in his AirPods and listening to a song, a man’s bored outlook on life starts to change. This feeling would be like living in a trampoline world where the only limitations are that of your imagination. But once outside, he realizes the world isn’t as hard as he feared. The spot is directed by Oscar Hudson, who's repped out of Pulse Films and has worked with groups like Radiohead and indie band Teleman for Ikea. https://en.agenciatelling.com/wp-content/uploads/2019/07/anuncio-de-airpods-de-apple-01.jpg, https://en.agenciatelling.com/wp-content/uploads//2019/06/logo-telling-eng-3.png, The precious Apple commercial for Airpods: “Bounce”. Now, to present their new Airpods, they have made a beautiful and funny announcement where the protagonist is bouncing around the streets. Instead, the gritty environment around him cushions his falls and helps him leap to new heights. Apple Gets Bouncy in Latest AirPods Commercial. Filmed entirely outside in Kiev, the piece avoids the use of special effects. PSA/Rant: Apple’s new AirPods commercial (“Bounce”) has the phrase “Hey Siri” in the commercial, which gets my HomePod to play the song. Sign up to have it sent to your inbox. It. Much like “Welcome Home” before it, “Bounce” reimagines what life can look like when the feelings and freedom technology enables become reality. The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. This site uses Akismet to reduce spam. Apple’s commercial (above), named “Bounce”, recently won the “Best of Discipline” award from “The One Club”. Directed by Oscar Hudson (Pulse Films), the commercial was shot in black and white and features the song “I Learn’t Some Jazz Today” by Tessellated. Directed by Oscar Hudson, “Bounce” is the commercial of Apple’s airpods. Sort by. Set to Tessellated's "I Learnt Some Jazz Today," the video creates an idyllic world where worries are a thing of the past, as are wires. The “Bounce” ad came in June 2019 and it showcases how the Apple AirPods are with the wireless charging case. But still we have been delighted with great pieces like Welcome Home, directed by Spike Jonze. Apple AirPods Pro TV Commercial, 'Snap' Song by Flume. The “Bounce” ad came in June 2019 and it showcases the AirPods with the wireless charging case. A general feeling and accentuated by the departure of Jony Ive, chief designer of the brand to found his own company. Are you a print subscriber? Filmed entirely outside in Kiev, the piece avoids the use of special effects. Apple AirPods: Bounce The ‘Bounce’ campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life. Released on June 27, the video, titled “Bounce,” advertises a new and improved version of Apples’s AirPods, Bluetooth headphones that can now be charged wirelessly and are integrated with Apple’s Siri virtual assistant program. But most importantly, bridging the gap between technology and style. Framestore. Save my name, email, and website in this browser for the next time I comment. Add to collection. Like othe... Apple's latest advertising campaign focuses on the wireless charging magic that can be found in their very popular AirPods. Filmed entirely outside in Kiev, the piece avoids the use of special effects. You may unsubscribe at any time. The agency TBWA Media Arts Lab creates the short film “Bounce” (it reminds me of Welcome Home)for Apple to promotes Apple iPhone AirPods, Apple iPhone, and Apple Music. Report Save. There are many logical fallacies in tv commercials, let me share a few with you. The song that puts the bounce into his step is “I Learnt Some Jazz Today” by Tessellated. They are usually of an impeccable technical bill and with an enviable sense of style. Adrianne Pasquarelli He wrote 'I Learnt Some Jazz Today' while in college and revamped it for the AirPods spot 'Bounce' Meet Tessellated, the 21-Year-Old Artist Behind Apple's Newest Catchy Ad Soundtrack New creative AirPods ad — Bounce. - 1 day 10 hours ago. Set to Tessellated's "I Learnt Some Jazz Today," the video creates an idyllic world where worries are a thing of the past, as are wires. The song that puts the bounce into his step is “I Learnt Some Jazz Today” by Tessellated. Rather than be encumbered by bulky headphones or wires and a jack, the new AirPods feature wireless charging and voice-activated Siri, freeing the listener up to move in any direction. Filmed entirely outside in Kiev, the piece avoids the use of special effects. Reminds me of that first AirPods /iPhone 7 commercial “Stroll”. This black and white commercial for the Apple AirPods features the song " I Learnt Some Jazz Today" by Tessellated. Apple AirPods TV Commercial, 'Bounce' Song by Tessellated. Official Music Video for 'I Learnt Some Jazz Today' by Tessellated, featured in Apple AirPods 'Bounce' commercial.Follow me on social media!https://www.insta... youtube.com Tessellated - I Learnt Some … Then he goes on to bounce off of walls and manholes around town depicting the immersive sound of the AirPods. Another trampoline is painted to look just like a real manhole cover. Ann-Christine Diaz The AirPods can be used […] It. The team shot outdoor scenes in Kiev, Ukraine, before recreating the entire town on a set inside the country’s largest airplane hangar. Toro y Moi. framestore.com. Ad ID: 2322369 30s 2019 ( Inactive ) A man forces himself to put on a happy face as he heads out into his dull, black-and-white world. Rather than be encumbered by bulky headphones or wires and a … Thursday June 27, 2019 1:56 pm PDT by Juli Clover Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the ‌AirPods‌ … The track was recorded by Jamaica and Los Angeles-based music producer Tessellated. The “ground,” however, was built six feet off the floor, to allow space for trampolines built into the sidewalks. Published to the official Apple YouTube channel on Friday, the Video titled "Bounce" starts with a man in his bedroom bouncing a ball off a wall and catching it. By youtu.be/yyNtm0... 24 comments. This feeling would be like living in a trampoline world where the only limitations are that of your imagination. Time. Let's start with the logical fallacy of "Anonymous Authority" which occurs when the authority in question is not stated properly. The 'Bounce' campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life. Apple's latest advertising campaign focuses on the wireless charging magic that can be found in their very popular AirPods. The video titled "Bounce" shows what it feels like to live a wireless life with AirPods. 50. share. level 1. 3 hours 29 min ago, By Your email address will not be published. There are times when Apple surprises us with their ads. And with the arrival of the wireless charging case in 2019, the … PSA/Rant: Apple’s new AirPods commercial (“Bounce”) has the phrase “Hey Siri” in the commercial, which gets my HomePod to play the song. It is as if they had put the autopilot and made more and more of the same. Every. Commercials - VFX. Now, to present their new Airpods, they have made a beautiful and funny announcement where the protagonist is bouncing around the streets. Plays. Directed by Oscar Hudson, “Bounce” is the commercial of Apple’s airpods. Gone are those innovative ads that surprised everyone and that we review in our list of the best ads from Apple. The set of AirPods advertisements are set in black and white, and several follow a guy wearing AirPods as he dances around the street defying physics, while another uses the physical AirPods units as music notes as they play across the screen. Apple as released a new video to its YouTube channel promoting As he gets outside, the world turns into a bounce house. The original track was less than two minutes long, so the Apple team worked with the musician to record a longer, single-length version now available on Apple Music. They had to build the atmosphere two meters above the ground so that the momentum in the trampolines was as high as possible. Salla’s candidacy for the Olympic Games, the coldest town in Finland, The new McDonald’s packaging with minimalist illustrations, How Salvador Dalí created the Chupa Chups logo, Huggies commercial welcomes newborn babies to the world. It’s a black-and-white visual stunner. share. A man, tired and dejected, puts his best face forward before heading out the door. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Rather than be encumbered by bulky headphones or wires and a jack, the new AirPods feature wireless charging and voice-activated Siri, freeing the listener up to move in any direction. Amazon's "Before Alexa" spot from Droga5 London and Jeep's "Groundhog Day" spot from Highdive Advertising, both of which aired during this year's Super Bowl, are among the nominees. For this, the set was designed so that the actor could perform the jumps without any danger. Contact the Creativity Editors. Apple has released a series of TV commercials for AirPods, their new wireless headphones. The commercial follows a man who puts on his AirPods after taking it off from a wireless charger. What a great ad. Your email address will not be published. Titled “Bounce,” the ad shows an AirPods wearer springing through the streets. When the actor, a protégé of high-flying … Apple AirPods: Bounce The ‘Bounce’ campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life. © Copyright - Telling | Agencia de publicidad en Barcelona, The SubWay commercial that was launched in 2016 and has gone viral, The McDonald’s picnic blanket to order food wherever you are. As with most TV commercials by Apple, the tune used in this advert is a little known song which is likely to enjoy a boost as a direct result of the ad being aired. Directed by Oscar Hudson, “Bounce” is the commercial of Apple’s airpods. The “ground,” however, was built six feet off the floor, to allow space for trampolines built into the sidewalks. Every. In Apple’s latest short film, music and fantasy merge seamlessly, turning an ordinary day into an impossible journey. With wireless charging and voice-activated Siri, AirPods have never felt more wireless. The video titled "Bounce" shows what it feels like to live a wireless life with AirPods. The song featured in the commercial was written by Jamaican Tessellated, a music producer and songwriter. report. Apple has been nominated to receive an Emmy Award in the “Outstanding Commercial” category for its AirPods “Bounce” commercial. Good stuff. - Adrianne Pasquarelli Posted on Jun 27, 2019 Share. Learn how your comment data is processed. DESCRIPTION. After putting in his AirPods and listening to a song, a man’s bored outlook on life starts to change. New comments cannot be posted and votes cannot be cast. Apple has debuted a slick, black-and-white ad showcasing its massively popular AirPods. The milo commercial claims that 4 out of 5 … Technology company Apple has released a new commercial that was shot in the streets of Kyiv. “Open that Coca-Cola”: What feeling do you have when opening a Coke? Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the ‌AirPods‌ Wireless Charging Case that launched in March alongside the second-generation ‌AirPods‌.. Translate Apple has posted a new AirPods ad entitled 'Bounce'. For this, the set was designed so that the actor could perform the jumps without any danger. The music in Apple AirPod Bounce advert is a 2016 song called “I Learnt Some Jazz Today”. It makes me want to disconnect my HomePod and not even use it. AirPods — Bounce — Apple. It makes me want to disconnect my HomePod and not even use it. As he gets outside, the world turns into a bounce house. Advertiser Apple AirPods Advertiser Profiles Facebook, YouTube Products Apple Airpods Pro Songs - Add The Difference - Flume feat. View discussions in 2 other communities. - 1 week 2 days ago, By The commercial also bagged one of the most respected two Gold Cube awards in the “Craft in Video” and direction category. - 3 days 13 hours ago, By
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